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Tata Starbucks

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Tata Starbucks Private Limited
FormerlyTata Starbucks Limited
Company typeJoint venture
IndustryCoffee shop
Founded19 October 2012 (2012-10-19)
Mumbai, Maharashtra, India
HeadquartersTower 2, Indiabulls Finance Center, Senapati Bapat Marg, Elphinstone Road,
Mumbai, Maharashtra
,
India.[1]
Number of locations
Over 300 stores (May 2023) [2]
Area served
India
Key people
Sushant Dash
(CEO)
Products
RevenueIncrease ₹1,218 crore (US$150 million)[3] (FY24)
Increase ₹−81 crore (US$−9.7 million)[3] (FY24)
Owner
Number of employees
2,000+ (April 2022)[4]
Websitestarbucks.in

Tata Starbucks Private Limited, formerly known as Tata Starbucks Limited,[5] is a 50:50 joint venture coffee company, owned by Tata Consumer Products and Starbucks Corporation,[6] that owns and operates Starbucks outlets in India.[7]

History

[edit]
India's first Starbucks outlet at the Elphinstone Building, Horniman Circle, Mumbai.
A Starbucks outlet in Bangalore, Karnataka.

In January 2011, Starbucks Corporation and Tata Coffee announced plans to begin opening Starbucks locations in India.[8] Starbucks had previously attempted to enter the Indian market in 2007.[9]

On 19 October 2012, Starbucks opened its first store in India, measuring 4,500 sq ft in Elphinstone Building, Horniman Circle, Mumbai.[10][11] Starbucks opened its first roasting and packaging plant to supply its Indian outlets in Kodagu, Karnataka in 2013.[12]

Starbucks expanded its presence to Delhi on 24 January 2013 by opening 2 outlets at Terminal III of the Indira Gandhi International Airport,[13] and later one in Connaught Place.[14] Tata Global Beverages announced in 2013 that they would have 50 locations by the end of the year,[15] with an investment of ₹4 billion (US$48 million).[16] However, the company would open its 50th store in India only on 8 July 2014 in Chennai.[17][18][19]

The third city of India to get a Starbucks outlet was Pune, where the company opened an outlet at Koregaon Park, on 8 September 2013.[20][21] Starbucks opened a 3,000-square-foot flagship store at Koramangala, Bangalore on 22 November 2013, making it the fourth city to have an outlet.[22][23][24][25]

Starbucks opened the largest coffee-forward store in the country at Vittal Mallya Road, Bangalore on 18 March 2019. The store measures 3,000 sq ft, and is Starbucks' 140th outlet in India.[26][27] Tata Starbucks opened 25 stores in 2017–18 and 30 in the 2018–19 fiscal year.[28] On 21 February 2019, CEO Navin Gurnaney announced that Tata Starbucks would transition to using only compostable and recyclable packaging materials across all its stores from June 2020.[29][30]

Starbucks announced its entry into the Gujarat market on 7 August 2019. The company simultaneously opened five stores in Surat and Ahmedabad the next day. Starbucks' flagship store in the state is located at Prahlad Nagar, Ahmedabad and offers more vegetarian options than other Indian outlets.[28] CEO Navin Gurnaney stated that the company would open more than 30 stores in the 2019–20 fiscal year, of which 11 had already opened.[28] The company opened its 170th outlet and the first in Vadodara in December 2019.[31] The first drive-through Starbucks outlet in India was opened at Zirakpur, Punjab on 13 July 2020.[32] The company opened its 200th store at Amritsar, Punjab on 22 October 2020.[33] Starbucks entered into Madhya Pradesh in February 2021 by opening 3 stores in Indore and Bhopal with further expansion plans in Indore.[34] Starbucks entered Rajasthan by opening 2 stores in Jaipur in August 2021.[35]

On 10 February 2021, the company announced that Navin Gurnaney was stepping down as CEO. Sushant Dash, who is currently President, Packaged beverages at Tata Consumer Products, replaced him as CEO effective 1 May 2021.[36] Tata Starbucks opened 40 new stores in 2020–21, including expanding to 7 new cities,[37] and the company opened 50 new stores in 2021–22,[38] including expanding to 8 new cities.[39]

In 2023, the company launched an advertisement campaign called #ItStartsWithYourName, featuring the transgender model and actress Siya Malasi.[40]

Products

[edit]
Further information: Starbucks § Products

Apart from the usual products offered internationally, Starbucks in India has some Indian-style product offerings such as Tandoori Paneer Roll, Chocolate Rossomalai Mousse, Malai Chom Chom Tiramisu, Elaichi Mewa Croissant, Chicken Kathi Roll and Murg Tikka Panini to suit Indian customers.[41] All espressos sold in Indian outlets are made from Indian roasted coffee beans supplied by Tata Coffee. Starbucks also sells Himalayan bottled mineral water.[42] Free Wi-Fi is available at all Starbucks stores.[43]

In January 2017, Tata Starbucks introduced Starbucks' tea brand Teavana offering 18 different varieties of tea across its outlets in India. One of the varieties, called the India Spice Majesty Blend, was specifically developed for the Indian market and is only available in India. India Spice Majesty Blend is a blend of full leaf Assam black tea infused with whole cinnamon, cardamom, cloves, pepper, star anise and ginger.[44]

On 15 June 2015, Tata Starbucks announced that it was suspending the use of ingredients that had not been approved by the Food Safety and Standards Authority of India (FSSAI). The company did not specify what the ingredients were or which products they were used. The company also stated that it was in the process of applying for FSSAI approval for these ingredients.[45]

Tata Starbucks launched the Starbucks Delivers program in early 2019. The service offers home delivery from Starbucks outlets through a partnership with Swiggy. The service was first launched in Mumbai, with plans to roll it out to other cities.[46][47]

Pada awal tahun 2019, Tata Starbucks meluncurkan program Starbucks Delivers. Layanan tersebut menawarkan pengantaran pesanan dari gerai Starbucks ke rumah pemesan melalui kemitraan dengan Swiggy. Layanan tersebut awalnya hanya tersedia di Mumbai, namun rencananya akan segera tersedia di kota-kota lain.[48][49]

Locations

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As of August 2023, Starbucks operates over 300 outlets in more than 70 cities of India.

[edit]

The US-based Starbucks Corporation filed a lawsuit in the Delhi High Court in July 2018 against Delhi-based coffee chain SardarBuksh for allegedly copying their name and logo. The owner of SardarBuksh agreed to change its name on 28 September 2018. Sanmeet Singh Kalra, co-founder of SardarBuksh, said, "Our name rhymed with Starbucks which is why the court has ruled in their favour."[50] Kalra also stated that his company would not change its logo. Its logo features a circle of green and black with a figure at the centre, similar to the Starbucks logo, except with a man in a turban instead of a mermaid.[51]

In March 2019, an investigation by the Directorate General of Anti Profiteering (DGAP) found Tata Starbucks guilty of profiteering ₹45.1 million (US$540,000) by not reducing the goods and services tax (GST) charged on coffee. The GST Council had reduced the tax rate on restaurants from 18% to 5% from 17 November 2017. However, the DGAP found that Tata Starbucks had raised the base price of one coffee variant such that its retail price remained the same even after the tax rate was reduced. The case was pending before the National Anti-Profiteering Authority (NAA), which will issue the final verdict.[52][53] In November 2020, the NAA upheld the findings of the DGAP's investigation, fined Tata Starbucks an amount of ₹1.04 crore (US$120,000) plus 18% interest, and ordered the company to "reduce the prices of products so that the benefits of tax reduction is passed on to the recipients".[54][55]

International presence

[edit]

The Tata Group and Starbucks Corporation also collaborate on some ventures outside India. Starbucks Reserve Tata Nullore Estates, the first-ever Starbucks Reserve coffee sourced exclusively from India, became the first Indian coffee to be roasted and sold at Starbucks home city of Seattle in 2016. The coffee was later rolled out across Starbucks outlets in the United States. In the same year, Starbucks began selling Himalayan bottled mineral water at its outlets in Singapore and also began retailing its products on board all flights of Vistara, a joint venture between the Tata Group and Singapore Airlines.[56]

See also

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References

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  1. ^ "Terms of Use | Starbucks Coffee Company". Starbucks.in. 18 September 2012. Retrieved 3 March 2015.
  2. ^ "Tata Starbucks total store count at 341 in 43 cities". DT Next. 9 May 2023.
  3. ^ a b Manghat, Sajeet (24 May 2024). "How Starbucks Is Performing In India". Livemint. Retrieved 24 May 2024.
  4. ^ "By next year, 40 per cent of our workforce will be women: Sushant Dash, Starbucks – Exchange4media". Indian Advertising Media & Marketing News. Retrieved 8 May 2022.
  5. ^ "Company Information | Starbucks Coffee Company". Archived from the original on 7 January 2014. Retrieved 6 January 2014.
  6. ^ "Starbucks to open first India store in Oct, appoints chief executive : India, News – India Today". Indiatoday.intoday.in. 28 September 2012. Retrieved 3 October 2012.
  7. ^ Pinto, Viveat (29 September 2012). "The lady who knows what's brewing at Tata Starbucks". Business Standard India. Business-standard.com. Retrieved 3 October 2012.
  8. ^ "Tata Coffee brings Starbucks to India". Business Standard India. Business-standard.com. 14 January 2011. Retrieved 7 July 2011.
  9. ^ "Starbucks set for festive season flag-off from Mumbai". The Times Of India. 26 June 2012. Archived from the original on 12 January 2013.
  10. ^ "First look at Starbucks' India store". Businesstoday.intoday.in. 7 July 2013. Retrieved 17 July 2013.
  11. ^ Special Correspondent. "Business / Companies : Starbucks India Store in Mumbai 28". Archived from the original on 3 March 2013. Retrieved 19 October 2012. {{cite web}}: |author= has generic name (help)
  12. ^ Pandey, Piyush (27 June 2016). "Tata, Starbucks to extend their partnership beyond India". The Hindu. Retrieved 12 May 2017.
  13. ^ "Tata Starbucks opens two outlets in Delhi". The Hindu. Chennai, India. 25 January 2013. Retrieved 5 February 2013.
  14. ^ "Starbucks opens in central Delhi". The Economic Times. 7 February 2013. Retrieved 25 March 2013.
  15. ^ "Starbucks adds three more outlets to its network in India". The Economic Times. 3 June 2013. Archived from the original on 12 September 2013. Retrieved 17 July 2013.
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  19. ^ "Tata Starbucks opens first Chennai store". Livemint. 8 July 2014. Retrieved 3 March 2015.
  20. ^ "Tata Starbucks to open Pune outlet on Sunday". The Times Of India. 5 September 2013. Archived from the original on 10 September 2013.
  21. ^ "Starbucks to Open First Store in Pune – NDTV Food". Cooks.ndtv.com. Retrieved 3 March 2015.
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  26. ^ "Starbucks Opens India's Largest Coffee Forward Store in Bangalore". Outlook India. Retrieved 17 April 2019.
  27. ^ "Starbucks' new outlet in Bangalore is in a quaint bungalow". Architectural Digest India. 15 March 2019. Retrieved 17 April 2019.
  28. ^ a b c Tandon, Suneera (7 August 2019). "Starbucks enters Gujarat, set to open a lot more cafes in India this year". Mint. Retrieved 10 August 2019.
  29. ^ "Tata Starbucks to use only fully compostable/recyclable items from next World Environment Day: CEO". The Economic Times. 21 February 2019. Retrieved 7 May 2019.
  30. ^ Staff Writer (21 February 2019). "Starbucks to switch to compostable and recyclable packaging in India by June". Mint. Retrieved 7 May 2019.
  31. ^ "FNB News – Tata Starbucks continues expansion in Gujarat; Launches Vadodara outlet". www.fnbnews.com. Retrieved 26 January 2020.
  32. ^ "Tata Starbucks opens first drive-thru store in India | Tata Consumer Products". www.tataconsumer.com. Retrieved 8 May 2022.
  33. ^ "Tata Starbucks opens 200th store, adds new one at Amritsar". The New Indian Express. 22 October 2020. Retrieved 16 March 2021.
  34. ^ "Grab your daily dose of caffeine at the recently launched Starbucks store in Indore!". Knocksense. 3 February 2021. Retrieved 16 September 2021.
  35. ^ "Starbucks enters Rajasthan with two stores in Jaipur". Livemint. 5 August 2021.
  36. ^ Tandon, Suneera (10 February 2021). "Sushant Dash to take over as new Tata Starbucks chief". mint. Retrieved 22 February 2021.
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  38. ^ Market, Capital (5 May 2022). "Tata Consumer Products records robust growth in Q4 PAT FY22". Business Standard India. Retrieved 8 May 2022.
  39. ^ "Tata Starbucks Revenue Up 76% To Rs 636 Crore In FY22". Outlook India. 5 June 2022. Retrieved 1 October 2022.
  40. ^ Suliman, Adela; Hassan, Jennifer (21 May 2023). "Why a Starbucks ad on trans rights sparked joy and fury in India". Washington Post. ISSN 0190-8286. Retrieved 17 July 2023.
  41. ^ "Menu-Drinks and Food". Tata Starbucks.
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  44. ^ Correspondent, Special (18 January 2017). "Tata Starbucks introduces Teavana to serve tea in India". The Hindu. Retrieved 12 May 2017. {{cite news}}: |last1= has generic name (help)
  45. ^ "Starbucks suspends use of ingredients not approved by FSSAI". 15 June 2015.
  46. ^ "Tata Starbucks CEO Interview: We will be thoughtfully aggressive in India". The Financial Express. 29 March 2019. Retrieved 17 April 2019.
  47. ^ "Starbucks to open 10 new stores in India within two months". Business Today. 10 February 2019. Retrieved 17 April 2019.
  48. ^ "Tata Starbucks CEO Interview: We will be thoughtfully aggressive in India". The Financial Express. 29 March 2019. Retrieved 17 April 2019.
  49. ^ "Starbucks to open 10 new stores in India within two months". Business Today. Retrieved 17 April 2019.
  50. ^ "Sued by Starbucks, Indian coffee chain changes name – ET Retail". ETRetail.com. Archived from the original on 7 May 2019. Retrieved 7 May 2019.
  51. ^ "Starbucks vs SardarBaksh: Local coffee chain agrees to change logo, name to Sardarji-Bakhsh". Business Today. 28 September 2018. Retrieved 7 May 2019.
  52. ^ "GST investigation arm finds Tata Starbucks guilty of profiteering Rs 4.51 crore". The Economic Times. 30 April 2019.
  53. ^ "GST evasion: DGAP finds Tata Starbucks guilty of profiteering Rs 4.51 cr, firm says it complies with local laws, regulations". Firstpost. 30 April 2019. Retrieved 7 May 2019.
  54. ^ Aulakh, Gulveen. "Starbucks fined for not passing on GST cut benefits". The Economic Times. Retrieved 10 May 2022.
  55. ^ "Starbucks fined Rs 1.4 crore for profiteering, told to reduce prices". Moneycontrol. 5 November 2020. Retrieved 10 May 2022.
  56. ^ Malviya, Sagar. "Starbucks extends Tata partnership beyond India – The Economic Times". The Economic Times. Retrieved 12 May 2017.

59.Starbucks opens outlet in raipur, chhattisgarh

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